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Major UK Public Transport Provider Partners With Crypto Startup for Loyalty Program

DOVU is now set to roll out its blockchain-based rewards platform — which uses a native ERC-20 token, DOV — on Go-Ahead’s widely-used Thameslink and Southern Rail services. The crypto-powered incentivization scheme will reward members for sharing their travel data, with a focus on the first and last leg of commuters’ journeys.

DOVU COO and co-founder Krasina Mileva has proposed the tokenzied system will provide Go-Ahead with “actionable data that can boost efficiencies and improve services.”

Alongside encouraging data sharing, the platform will reportedly be used to reward commuters with tokens for changes to their travel behavior — although the exact nature of such changes is not indicated in DOVU’s post.

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